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BBDO & Pearle repeat themselves

You know when you achieved particularly good results with your previous campaign, and moreover won an Effie ... well you do it again, duh!

In 2019, Pearle and BBDO will again use its “that moment when” concept, including the closing “duh”. This time the ‘totally’ recognizable situations receive the gif treatment on both social and also on TV. The goal is to create even more impact and to rejuvenate the brand. The new Pearle gifs will be broadcast on TV and radio, and also be available on social channels. Or just check them out on GIPHY, duh!

TV Commercials

Radio Commercials


PearleOpticiensBelgium on Giphy


Client Pearle Opticiens
Contacts Johan Van Der Straeten, Ann Van De Velde & Astrid Van Der Heyden
Agency BBDO
CD Jan Dejonghe
Creative Teams NL: Sarah Huysmans & Jasper Verleije // FR: Gregory Verheyleweghen, Vincent De Roose
Social creative Paulien De Clercq
Strategic Planner Michael D’hooge
Account Team Lieve Raymaekers, Anouck Dolphens, Gaël Ghysels
Design Davy Dooms
Agency TV producer Renée Vermeire
Agency Post producer Leslie Verbist
Editor TV & social content BBDO productions/ Dejvi Vandeveire
Director Benny Vandendriessche
Producer Filip Vangeffelen, Mathias Kerner
Sound & music Klankwerk
Radio production company BBDO Productions
Radio Producer Nicolas Van Poeck