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BBDO won’t compete with other agencies

Starting from this year, the BUSINESS-TO-BUSINESS PRESS & COMMUNICATIONS AWARDS evolve and will become the BTOB Awards.

From now on, they will not only address professional publishers but also reward advertisers and advertising agencies. In order to inform the latter, BBDO was in charge to communicate these changes with – yes, you’ve guessed it: a B2B campaign. So not to compete with the other B2B campaigns, BBDO has decided to do a very worthless campaign. It’s bad. Really bad.

This horrible campaign appeared in print, Vespasius displays and banners.


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Creative Director Arnaud Pitz & Sebastien De Valck
Concept Gaetan Gomez Garcia & Gregory Verheyleweghen
Design Christophe Malotaux
Account team Caroline D'haens, Dilay Samanli