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Boschhhh

With only 66dB, it is the quietest vacuum cleaner on the market.

Bosch Boschhhh

Our client gave us a call.

Bosch asked us to come up with a print ad to promote their Relaxx’x ProSilence. With only 66dB, it is the quietest vacuum cleaner on the market.

So we made this happen.

When you say Bosch, you can actually hear the silence. So we simply added some extra h’s to the brand name in combination with a product shot to create a print ad convincing you that the Relaxx’x ProSilence really is the quietest vacuum cleaner.

Boschhh

And this was the result.

Our Boschhhh print ad stood out from the rest of the ads in the newspaper it appeared in, due to it’s simplicity and clean lay-out.

Credits

Concept Frédéric Zouag & Nicolas Gaspart
Creative director Sebastien De Valck
Account handling Kris Van den Brandt
Print production Hans Buysse
Digital production Nicolas Van Poeck
Design Pimpz