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1080 Brussels, Belgium

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Run to Rock

How can a bank entertain a crowd at a music festival?

Our client gave us a call.

KBC, a major bank company, wanted to be the talk of the festivals.

So we made this happen.

Vinyl is back. So we changed the KBC booth on the festival grounds into a giant classic turntable. Festivalgoers ran on this turntable, trying to guess the song. The pace of the runner determined the pace of the music. All of this for fun, and for a good cause! For every participant KBC donated 1 euro to ‘Run to walk again’.

KBC Run To Rock

And this was the result.

On just 4 major festivals, more than 11,000 went for a run. Over € 11,000 was raised for ‘Run to walk again’.

Credits

Creative director Sebastien De Valck
Account handling Niklaas Vanheukelom & Bart De Leeuw
Design Vincent Simons