In true “more than a magazine” spirit, BBDO made a TV commercial that emphasizes some of the many sources of inspiration which Libelle offers.
Apart from the magazine, you’ll also see the gifts and Christmas decorations from Libelle's online shop, their party collection at e5 mode and the recipes on Libelle-Lekker.be.
The spot ends with a heart-warming message to all Christmas hostesses: “Christmas is only truly Christmas when you create it together”.
The campaign got online support too: a series of social media spin-offs take the target group straight to Libelle’s online platforms.