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Lidl and BBDO pull an all-nighter during the study period

To give their latest fresh campaign an extra boost, Lidl helps students to get their diploma. How?

Lidl opens 'Straffe Kost’. A restaurant for students in Ghent.

‘Straffe Kost’ serves delicious dishes that help the brain to study better. All these delicacies were made with fresh products from Lidl. And because students study day and night, the restaurant is opened 24/7, five weeks in a row.

Targeted social videos on Facebook and radio spots on Spotify remind students to eat fresh dishes at any moment of the day.

The prices are affordable for any student’s budget. A full breakfast buffet costs 6 €. A Taï beef salad 7 €. Or a spaghetti with asparagus for 6 €. Students who visit ‘Straffe Kost’ between May 23rd and June 23rd can be sure of the greatest distinction… we hope.

The restaurant

 

Social videos



Morning


Before noon


Noon


Afternoon


Evening


Night

Spotify commercials



Morning


Lunch


Afternoon


Evening


Night
 

Credits

Creative director Sebastien De Valck & Arnaud Pitz
Creative team Michiel Baeten & Frédéric Delouvroy
Account team Isabel Peeters, Michelle Stas, Emilie Kino, Shi Qi Ji
Strategic planner Jan Van Brakel
Content strategist Jonas Helsen
Design Nadia Tweepenninckx
Final art Petra Saelens
Production company BBDO Productions
Producer Patricia Van De Kerckhove, Silke Ricour
Video Director Jasper Vanhauwaert
Video Editor Neil Skeet
Third parties Sonicville, City Cubes