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Love at first sight

Ti amo ti amo... The new commercial for Ethias tells us a wonderful love story.

To the tune of Ti Amo by Umberto Tozzi, the two main characters really hit it off after their cars crash. Because when you have an Omnium without franchise, you can find it in your heart to let things slide, right?

The campaign consists of banners, print, radio and TV ads.

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Credits

Strategic Planning Wouter Van den Herrewegen
Creative director Arnaud Pitz & Sebastien De Valck
Creative team Loup Delpierre & Louise Cornet
Copywriter NL Sarah Huysmans & Michiel Baeten
Account handling Françoise De Greef, Julie Vanderstichele, Emmy Haegeman, Ilse Plas & Catherine De Block
Radio production Nicolas Van Poeck
Third parties Creative Conspiracy & Sonicville