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Proximus customers can watch the Red Devils for free on their mobile phones and tablets

During the World Cup, Proximus customers are more than ever #redtogether.

Proximus offers free data, from 30 minutes before the match until the final whistle. On this good news, BBDO has created a new “Always Close” campaign that includes a TV spot, Instagram stories and pre-rolls. At the same time, a tactical radio and display campaign focuses on smartphones and smart TVs. More information and other exclusive content on www.redtogether.be

 

Commercials

Credits

Strategic Planning Sofie Verstreken
Creative director Jan Dejonghe, Arnaud Pitz & Sebastien De Valck
Creative team Jan Schraeyen & Valentino Quarta
Copywriter FR Gregory Verheyleweghen & Louise Cornet
Chief Commercial Director Kristof Persoons
Account handling Audrey Semal & Aurélie Thollebeek
RTV Production Patricia Van De Kerckhove, Renée Vermeire & Nicolas Van Poeck
Editor Neil Skeet
Third parties Pivott, Landvogel, Moxy & Sonicville