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Volvo Eyes

Communicating about high-tech automatic breaking systems in a more scientific way.

Volvo Eyes

Our client gave us a call.

Volvo wanted to communicate about their automatic breaking systems in a more scientific way.

So we made this happen.

Three beautifully crafted anatomic drawings illustrate the path danger must travel before being rcognised by humans. Before the image reaches the brain, the Volvo has already braked. Thus illustrating that these systems far exceed the reaction speed of any human.

Cars Child
Cyclist

And this was the result.

The three illustrations were displayed in the right context of the science magazine EOS and made it to the shortlist of the Cannes Advertising Festival.

Credits

Strategy Wouter Van den Herrewegen
Creative director Sebastien De Valck
Account handling Wouter Van den Herrewegen
Copy Bruno Vergauwen