Online behavior changes all the time. To make sense of your digital media channels, you have to analyze them continuously. Just like a football manager would do.
Many advertisers still launch their digital campaigns through traditional media agencies. Much to their own loss: to integrate medium and message is to boost efficiency and impact.
How to communicate in COVID-19 times? We compiled this checklist based on the many COVID-19 conversations we had with our clients. Feel free to use it.
Most marketing managers don’t think the world of podcasts, yet. And yes, that's a shame.
Some things you better leave to professionals. To specialists. To experts. And that's no different for content and copy.
Storytelling has proven its value in content. Time for something new. Enter: storydoing.