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Rue de l’Escaut 122
1080 Brussels, Belgium

T. +32 2 421 22 00

A new image for Vandemoortele, prepared with love by BBDO

Put the sound up, and take a handkerchief

When you are in the kitchen, you can either take salad from a bag or wash a freshly picked lettuce. You can open a pot of mayonnaise or make one yourself. You can simply serve a meal or lay it out carefully. You can prepare food or cook a meal.

When you welcome someone you love, you make an extra effort, including not just using any ordinary oil. It’s why Vandemoortele's new baseline is the “Fine oils for fine people”. Look and learn how the young couple in this commercial show their love. This new Vandemoortele campaign is on TV and social media.


Creative Director Jan Dejonghe, Arnaud Pitz & Sebastien De Valck
Art Direction Cristina Gesulfo & Klaartje Galle
Copywriting Vincent De Roose & Regine Smetz
Strategy Jan Van Brakel
Content Strategist Jonas Helsen
Account Team Isabel Peeters, Michelle Stas, Isabel Demuynck & Jolien Noppen
Social Eva Jult & Britt De Valck
TV Producer Patricia Van De Kerckhove, Renée Vermeire
Video Editor Ben Billen
Editing Director Neil Skeet
Graphic Design Nadia Tweepenninckx
Third Parties Lovo & Sonicville