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BBDO and Proximus are getting even closer to you. This time with Tuttimus

We Belgians are naturally reserved, we don’t always say what we think.

A good reason to re-open the ‘what people say, what people mean’ creative umbrella. After light-hearted stories about the stronger network at festivals (do you want to come to my hotspot?) and roaming (granny’s empty message), BBDO and Proximus are really playing the emotion card. Their new TV campaign goes on air from August 21st. It promotes Tuttimus as the Proximus all-in pack that people can put together as they wish. And who knows? Get a little closer to the love of their life or extended family.

TV Commercials


Strategy Sofie Verstreken
Creative director Jan Dejonghe, Arnaud Pitz & Sebastien De Valck
Copywriter Sarah Huysmans
Art Director Jasper Verleije
Account handling Nathalie Lemmer, Audrey Semal & Aurélie Thollebeek
TV Production Renée Vermeiren & Patricia Van De Kerckhove
Editor Neil Skeit
Third parties Sonicville, Landvogel, Just