Scheldestraat /
Rue de l’Escaut 122
1080 Brussels, Belgium

T. +32 2 421 22 00

BBDO helps Studio 100 TV move to Proximus

The New Year starts with a bang!

From 1 January 2018, Studio 100 TV will also be on Proximus TV in Flanders. The arrival of this top children’s channel is a charming gift for the many Flemish customers of Proximus TV.

To mark the occasion, BBDO prepared an exciting tactical launch campaign: ‘the big move of Studio 100 TV’. Using outdoor posters, trams, prerolls and social media, various Studio 100 personages can be seen helping the channel move. Plop and K3 take the lead on TV and radio. Especially For the press conference, Demonstr8 joined the big move with loads of boxes and even a real removals van. Just Agency completed the campaign on social, with banners and digital posters.

Take a look at Studio 100 TV, exclusively, at their new address: Proximus TV.


TV Commercials


Strategy Sofie Verstreken, Dirk Peremans & Samuel Eggermont
Creative director Jan Dejonghe, Arnaud Pitz & Sebastien De Valck
Creative Team Jasper Verleije & Sarah Huysmans
Account handling Audrey Semal, Hanne Demedts & Vera Heyman
TV Production Renée Vermeiren & Patricia Van De Kerckhove
Editing Director Neil Skeit
Third parties Ristretto, Moxy & Sonicville