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Belgian Mountains

How can we show our support to the Belgian athletes at the 2014 Winter Olympics in Sochi?

Our client gave us a call.

The Winter Olympics were never a major event in our country. Our flat terrain and gently sloping hills are better suited for cycling than snowboarding. However, at the 2014 Winter Olympics we had some talented and determined athletes representing us in Sochi who could really use some support.

So we made this happen.

To support the Belgian team we created a film with a group of snowboarders. Led by Olympic athlete Seppe Smits, they snowboard down Belgian slag heaps to the sounds of the beautiful Jacques Brel song ‘Le plat pays/The flat land’:

With only cathedrals for mountains
And black steeples for greasy poles
Where stone devils unhook the clouds
With the passing of days as sole venture
And only tracks of rain as farewells
With the westerly, listen to it claiming
This flat homeland of mine

The ambitious theme underlying this film is: "We don’t need mountains to bring home medals".


Concept Frédéric Zouag & Nicolas Gaspart
Creative director Sebastien De Valck
Account handling Isabel Peeters
Video production Leen Van den Brande
Third parties Caviar