La William goes 100% digital to prove the universe wrong

Based on the universal statement that ‘hunger is the best sauce’, we created a 100% digital campaign

Your beloved ‘Andalouse’? It wouldn’t even exist if it wasn’t for La William, who launched it over 40 years ago.

To promote this delicious sauce with a maximum impact while respecting the budget, we addressed our client’s innovative spirit to go for a fully digital campaign.

Based on the universal statement that ‘hunger is the best sauce’, we created a social media campaign that highlights authenticity and craftsmanship, to prove the universe wrong!

So, make sure to have food and La William Andalouse close at hand when you’re done watching our mouthwatering Facebook videos and Instagram stories …

Because hunger is the best sauce … next to La William Andalouse.

Credits

  • Strategic Planning

    Samuel Eggermont
    Jonas Helsen
    Jan Van Brakel

  • Creative director

    Klaartje Galle

  • Art Direction, Copywriting & Design

    Jan Schraeyen
    Davy Dooms
    Dieter Vanhoof
    Nicolas Van Gucht

  • Account handling

    Stephan Smets
    Daniel Schots
    Antoine Bouvy

  • Production

    Patricia Van De Kerckhove

  • Video editing & Sound

    Neil Skeet
    Mathieu Schots

  • Third parties

    Gill Draps