Scheldestraat /
Rue de l’Escaut 122
1080 Brussels, Belgium

T. +32 2 421 22 00

Lidl and BBDO make your mouth water

Take a moment for this yummy radio campaign.

To inspire people to cook with Lidl’s fresh products, we created a series of three radio commercials. Each being sung by one voice, you hear several ingredients form something delicious. For your taste buds as well as for your ears. Right before the final touch is added, you get directed to the recipe on Enjoy!

Dutch Radio Commercials

French Radio Commercials


Creative directors Sebastien De Valck, Arnaud Pitz & Klaartje Galle
Creative team Frédéric Delouvroy & Michiel Baeten
Strategy Jan Van Brakel
Account team Isabel Peeters, Michelle Stas, Jolien Noppen, Evelyn Savels, Shi Qi Ji & Emilie Kino
Radio producer Nicolas Van Poeck
Sound Het Geluidshuis
Composer Koen Brandt