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Lidl XXL: a heavy promotion

Have a listen, then have a valium.

 These past few weeks, Lidl launched its yearly “XXL promotional weeks”. A week where customers get more for the same money.

As a side effect, things can get quite heavy. That’s why the radio commercials announce the promotion in an extremely heavy way. Have a listen. Then, have a valium.

Dutch Radio Commercials

French Radio Commercials


Creative directors Sebastien De Valck & Arnaud Pitz
Creative team Frederik Clarysse & Gertjan De Smet
Account team Isabel Peeters, Michelle Stas, Isabelle Demuynck, Jolien Noppen
Copy FR Gregory Verheyleweghen
Strategy Jan Van Brakel
Sound studio Sonicville