Paying for electric driving with ecocheques? Naturally! |
Our client gave us a call.In 2015, Mercedes-Benz launches its first fully electric car: the B-Class Electric Drive. They wanted to introduce it to the large Belgian public with limited media budget. |
So we made this happen.In Belgium, if a product is eco-friendly and it’s on the eco-friendly product list, you can pay for it with ecocheques. Electric cars however, were not on that list. We thought that’s anything but logical! |
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And this was the result.Mercedes-Benz turned into a trendsetter for the Belgian car market as the first car brand ever to be allowed to accept ecocheques. Since the campaign launch, sales of the B-Class Electric Drive more than doubled. |