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Rue de l’Escaut 122
1080 Brussels, Belgium

T. +32 2 421 22 00

Promoting Couple Sales to Singles

Pearle Opticians took it upon themselves to celebrate singles during Valentine's day.

Our client gave us a call.

Each year around Valentine’s Day, Pearle Opticians organizes the couples sales. When a couple visits the shop together, they get a free frame each.

In previous years some singles faked a relationship to get a free frame. Pearle Opticians decided to do something about it. Namely: help them to fake.

So we made this happen.

We used Tinder, the most efficient medium to reach singles. We created two accounts of Pearle Opticians, one male and one female, and started liking other singles.

When singles matched with one of the accounts, the optician sent them a message that they could come pick up a free frame at the shop.

To validate the promotion they only had to show their Tinder-match in the shop.

Case Looking
Message Phone

And this was the result.

Singles got what they wanted the most for Valentine’s day: a date at Pearle Opticians (not that romantic, but it was very profitable) and a free frame.

The Tinder-action generated 350 matches and acquired a return on investment of 295%.


Strategy Ann Peetermans
Concept Jutta Callebaut & Thierry Wiebking
Creative director Jan Dejonghe
Long copy Manu De Wit
Account handling Lieve Raymaekers & Christelle Borms
Radio production Nicolas Van Poeck
Video production Nicolas Van Poeck & Neil Skeet
Social production Stefan Ceunen & Ellen Potoms
Third parties Raygun