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Rue de l’Escaut 122
1080 Brussels, Belgium

T. +32 2 421 22 00

Proximus customers can watch the Red Devils for free on their mobile phones and tablets

During the World Cup, Proximus customers are more than ever #redtogether.

Proximus offers free data, from 30 minutes before the match until the final whistle. On this good news, BBDO has created a new “Always Close” campaign that includes a TV spot, Instagram stories and pre-rolls. At the same time, a tactical radio and display campaign focuses on smartphones and smart TVs. More information and other exclusive content on




Strategic Planning Sofie Verstreken
Creative director Jan Dejonghe, Arnaud Pitz & Sebastien De Valck
Creative team Jan Schraeyen & Valentino Quarta
Copywriter FR Gregory Verheyleweghen & Louise Cornet
Chief Commercial Director Kristof Persoons
Account handling Audrey Semal & Aurélie Thollebeek
RTV Production Patricia Van De Kerckhove, Renée Vermeire & Nicolas Van Poeck
Editor Neil Skeet
Third parties Pivott, Landvogel, Moxy & Sonicville