Back

Proximus customers can watch the Red Devils for free on their mobile phones and tablets

During the World Cup, Proximus customers are more than ever #redtogether. Proximus offers free data, from 30 minutes before the match until the final whistle.

Proximus offers free data, from 30 minutes before the match until the final whistle. On this good news, BBDO has created a new “Always Close” campaign that includes a TV spot, Instagram stories and pre-rolls. At the same time, a tactical radio and display campaign focuses on smartphones and smart TVs. More information and other exclusive content on www.redtogether.be

Filed under brand strategy, creative, audiovisual

Commercials

Credits

  • Strategic Planning

    Sofie Verstreken

  • Creative director

    Jan Dejonghe
    Arnaud Pitz
    Sebastien De Valck

  • Creative team

    Jan Schraeyen & Valentino Quarta

  • Copywriter FR

    Gregory Verheyleweghen
    Louise Cornet

  • Chief Commercial Director

    Kristof Persoons

  • Account handling

    Audrey Semal
    Aurélie Thollebeek

  • RTV Production

    Patricia Van De Kerckhove
    Renée Vermeire
    Nicolas Van Poeck

  • Editor

    Neil Skeet

  • Third parties

    Pivott
    Landvogel
    Moxy
    Sonicville

More inspiring cases