Scheldestraat /
Rue de l’Escaut 122
1080 Brussels, Belgium

T. +32 2 421 22 00

Recupel and BBDO send out new batch of ‘light guys’ to thank Belgians

Recupel’s “light guys” are back, but not as you know them...

This fall, they're recycled and they express a clear "Thanks"! Hence the strategic and creative shift with which BBDO convinced Recupel last spring. This summer they suited the action to the word and negotiated with some of the best recycling municipalities in Flanders, Brussels and Wallonia to bring light to places that could best use it.

For example, last month they installed lighting in the alley next to the Zandstraat in Herentals. And also in the Rue de Garlache in Etterbeek and at the cultural and sports center in Marche-en-Famenne. Each of these places was festively inaugurated during an event for all residents.

Soon, you’ll be able to see the result of this thanks-campaign on social media. Next to this, BBDO created a beautiful, inspiring TV commercial which acts as Recupels’ ultimate “thanks” and call to keep up the good work. Discover the three “light spots” and the TV commercial on



Strategic Planner Michael D’hooge
Creative Director Klaartje Galle
Creation Sarah Huysmans & Jasper Verleije
Account Team Axelle Cannaert, Lore Desmet & Daniel Schots
Event Team Sanah Walravens-Hjiyer & Ingrid De Jong
Design Jorrit Michiels
Social Creative Maxime Andrien
TV Producer Renée Vermeire
Video Editors agency Neil Skeet, Dejvi Vandeveire & Valentin Taminiau
Third parties Lovo Films & Klankwerk