Scheldestraat /
Rue de l’Escaut 122
1080 Brussels, Belgium

T. +32 2 421 22 00

Scarlet and BBDO ask you: why are you paying more?

Aaah, so you think that if you pay more, things will be better?

Do you think you’ll get something different? Well no, so why pay more for your telecom subscription? At Scarlet, the TV-Internet-Telephony subscription is just €39 per month. That’s right, just because you pay more elsewhere, it doesn’t mean that the stuff you ordered online will arrive more quickly, or that you’ll have a more sophisticated voice on the phone. So based on this observation, BBDO developed a 360° campaign (banner, TV, YouTube pre-roll and radio), asking this simple question: why pay more?

TV Commercials

Radio Commercials



Strategic Planning Jan Van Brakel
Creative director Arnaud Pitz & Sebastien De Valck
Creative team Gaëtan Gomez Garcia & Gregory Verheyleweghen
Copywriter NL Frederik Clarysse & Michiel Baeten
Account handling Catherine De Block, Pauline Verboomen & Gill Cauwenberg
Social team Paulien De Clerq & Adnan Chehima
Content strategist Jesse Donkor
RTV Production Patricia Van De Kerckhove & Nicolas Van Poeck
Third parties Volstok & Raygun