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Don’t hide your migraine

BBDO and GSK organise the 6th Week of Migraine

“5 out of 10 Belgians who have migraine, try to hide their episodes.” This the insight with which we created the campaign to enhance the disease awareness around migraine in Belgium.

How did the campaign come to life ?

We conducted one-to-one interviews with 6 patients, drafting of profiles, finetuning testimonials and using the footage across different channels to enhance awareness. The PR campaign was kicked it off with a round table debate including expert doctors, focus group ambassadors a spokesperson from one of the business partners the representative from APB.

During the week of migraine

We setup a roadshow during the Week of Migraine In 5 major cities and large partnering companies. The Migraine Experience truck shows an impactful story simulating a migraine attack by using sound and visual effects.

This resulted in 32.500 people witnessing the Migraine Experience truck , 15 journalists present at press conference and an overall obtained media value of about 730K €


Strategy Stephan Smets & Bart De Leeuw
Concept Pierre Rousseau
Account Handling Kurt Cattoor & Sanah Walravens-Hjiyer
Studio Petra Saelens
Print Production Thérèse Deru
RTV ProductionJasper Heldenbergh
Video Team Jasper Vanhauwaert
Third parties Create , Spicymotion & Ketchum