The last big BBDO campaign for Proximus is out there! It’s a multimedia campaign for Epic Combo, the new Proximus pack for at home and on the go.
Epic Combo is there for nest-leavers, who epically manage to combine a party life and professional life. You can endlessly share all your epic moments, big or small: your craziest parties, your rotten food in the fridge, your exotic office-for-the-day locations, every latte you drink... Or not. You can binge different series every night. Or not. You can watch YouTube everywhere, all the time. Or not.
TThe campaign is signed off with the down-to-earth millennial motto: 'You don’t have to be Epic. But if you want to, you can’. To be found in bus stop posters, on TV, in the gym, on placemats, on the tube, on the train, in bars, on the toilet and especially on social media and YouTube.
A campaign to discover below. But you don’t have to, OK ?
Contacts Emmanuelle Puttemans, Sophie De Nys, Aurélie Denayer, Manoelle Ballaux & Nabil Aniss
Digital Agency Pivott
CD BBDO Jan Dejonghe & Arnaud Pitz
Creation BBDO Gilles André, Ariane Floderer, Paulien De Clercq, Gaetan Gomez Garcia & Vincent Abrams
Image select Bruno Van Langendonck (Imageselect Group)
Design BBDO Christophe Malotaux & Jorrit Michiels
Strategy BBDO Sofie Verstreken
Account Team BBDO Eva De Gendt & Loes Daemen
Producer BBDO Patricia Van De Kerckhove, Marlies Neudt & Leslie Verbist