It shows that every Belgian can save up to 500 euros on their energy bill and that in typical lost moments, because changing energy suppliers is easier than ever.
Disclaimer: you can read the rest of this article or you too can save up to 500 euros on your energy bill. Switch to TotalEnergies now.
Our energy bill. We all know that we should review it every year. And yet, we don't do it. That is why this campaign by TotalEnergies Power & Gas Belgium appeals to consumers in a lost moment. Because, for example, you can be disappointed that you missed your bus... or you can use that lost moment to re-evaluate your energy contract and save money. If you switch to TotalEnergies, that is.
The campaign was live in DOOH at locations where we all have time to spare: at bus shelters, in train stations, ... but also in the gym for example. In radio we focus on places where you usually have to wait, such as at the chip shop or in that meeting that just won't start.
We also experience lost moments online. We spend an average of 1 hour and 12 minutes on social media per day, of which a lot is mindless scrolling. That time could be spent more usefully. AdSomeNoise set up a digital campaign that capitalizes on those lost moments online.