Gazet Van Antwerpen
BBDO creates big news for Gazet Van Antwerpen.
Over 150 year, Gazet Van Antwerpen informs the people living in Antwerp about everything that’s happening in their city and more broad, the province of Antwerp. But ‘De Gazet’ is much more then just a regional newspaper. You also get all the most important foreign news. GVA, a love brand in Antwerp needed a new brand positioning. Enter: Gazet Van Antwerpen: da’s elke dag groot nieuws.
Brought by the famous Antwerp actor Koen De Bouw, who takes us through this ode for Antwerp. Mentioning regional news facts that made a worldwide impact.
But it wouldn’t be as authentic as it is now, if we wouldn’t mock with one of our biggest problems of Antwerp as well: traffic jams. That’s why it’s not only the main setting of the commercial, but it was also a real life outdoor stunt.
TVC
