BBDO Belgium is an award-winning full-service advertising agency. We are known to our clients for our specialised services and integrated approach.
We are BBDO, we create effectiveness.
2022 was – among other things – the year in which Lidl was elected best supermarket of 2022 by Retailer Of The Year Belgium.
Because diversity, equity, and inclusion matter, ACC, BAM, Creative Belgium, UBA and UMA set DE&I guidelines for our Belgian marketing and communication sector.
With the right training and support, you can more easily uncover the ‘rare bird’ in every job seeker.
In a maximum security prison in Oudenaarde (Belgium) Decathlon & BBDO launched “The Breakaway”, the first eCycling team for prisoners.
And some Douwe Egberts, but that’s kind of the same thing.
No one is perfect, so what? That’s the slogan of the newest Lidl campaign by BBDO.
On Monday 4 April, VTM will launch a brand new programme, ‘Blind Gesprongen’.
After the success of '7 venkels en frambozen’ with Willy Sommers in 2021, Lidl and BBDO decided to have another go at a musical tribute for Valentine’s Day.
For every emotion you feel throughout the day, L'OR has the coffee that goes with it.
Fortunately, this is Belgium, and we speak French and Dutch here. And the wordplay does seem to work in French and Dutch.
What if Snow White invited her evil stepmother to dinner? And what if they became best friends after eating tomate-crevette?
BBDO and Douwe Egberts are launching a campaign in which, over a cup of coffee, the well-known coffee brand invites men to think about the role they want to play in their family.
Is an electric car good for the environment, or not at all? To use less energy, can I replace all my light bulbs with energy-saving ones, but leave them on all night in the children's room?
A defeat in the semi-finals of the World Cup. Euro 2020 postponed. Empty cafes and stadiums, due to the pandemic. The past months left their mark.
Ahh, Christmas. The most wonderful time of the year. Corona, schmorona: Libelle puts her best foot forward to make this year’s Christmas unforgettable.
A skull being crushed. Bones being broken. Intestines being removed. That’s what the radio campaign and online video sound like, at first listen.
Your birthday is not lockdown compatible? Jupiler offers you to postpone it!
During election time, politicians only want one thing: to make a good impression. Lidl decided to give them a Lidl hand.
Through the eyes of a girl and a boy, Ethias shows that we have to get smarter about combining our vehicles.
9 in 10 Belgians keep collecting their old lamps for recycling. So BBDO and Recupel keep on saying thanks.
Sometimes, it’s easier to find the courage to confide over a coffee.
Last summer, Leffe wanted to stimulate the debate. And they succeeded: the 'National Debate National' campaign went international and even made it to the covers of Wall Street Journal, Euronews and ZDF.
The most important thing — if you love life? Not to put it in danger by drinking and driving.
The campaign aims to stimulate social contact among women with aBC (Advanced Breast Cancer).
Because it’s worth way more than we think.
The tastiest news of this summer comes from Jupiler. The Belgian beer brand came up with a remarkable increase: when you order a 25 cl glass in a bar, you’ll get an extra 5 cl for free.
Walibi Belgium has mainly attracted teenagers and adults looking for thrills. Time to do something special for the little ones: not one but two new rides have opened the doors!
BBDO and Brussels Philharmonic launched a contest. But no one knew how to win...
The best way to reposition your brand? Make a statement. And prove it.
Fresh produce needs a fresh campaign. And like every year, there’s humour on the menu.
Take a moment for this yummy radio campaign.
The last big BBDO campaign for Proximus is out there! It’s a multimedia campaign for Epic Combo, the new Proximus pack for at home and on the go.
You know when you achieved particularly good results with your previous campaign, and moreover won an Effie ... well you do it again, duh!
In March, there is so much happening at Carrefour that some would say the promotions are ‘’Fake News’’. Is it true that there is actually a hypermarket to win?
Lidl inspired the nation to show real emotion through a fresh emoji and keep the love fresh. How?
Discover our most fluent launch campaign so far.
A new direction calls for a brand new story and a brand new visual identity.
Our new Proximus campaign helps customers choose between three great gifts with a new Tuttimus subscription.
Walibi celebrates Halloween with the slogan "Enjoy the day... Fear the night".
Rebranding the most widely listened-to radio station in French-speaking Belgium.
Solidaris and BBDO launch a new image-building campaign
There’s a new Manon in town. Next to the iconic Manon and the different Manon Cafés, Leonidas now comes with a brand new praline. In limited edition only.
Recupel’s “light guys” are back, but not as you know them...
Check out how we brought MyFamily to all Flemish parents-to-be.
From now on, Ethias is to be called “The Smartest Insurer in the World”.
Based on the universal statement that ‘hunger is the best sauce’, we created a 100% digital campaign
On July 1st 2018, utility companies Eandis and Infrax merge together to form the brand new Fluvius. We helped them formulate their new brand essence and visual language
BBDO and GSK organise the 6th Week of Migraine
Parking ... it’s often a pain in the a**.
Lidl and BBDO pull an all-nighter during the study period. To give their latest fresh campaign an extra boost, Lidl helps students to get their diploma. How?
Les chiffres sont formels: les maladies cardiovasculaires tuent 7 fois plus de femmes que le cancer du sein.
Last year, Euromelanoma and BBDO launched “Skin Memories”.
During the World Cup, Proximus customers are more than ever #redtogether. Proximus offers free data, from 30 minutes before the match until the final whistle.
In 2018, Proximus continues to show how they want to keep people ‘Always close’ and how their exclusive Tuttimus TV offer plays a leading role in doing this.
We created a TVC that shows Libelle is so much more than just a magazine, and showcase all it’s other sources of inspiration.
Eating fresh food makes you a better person. We made this campaign to prove this, but also to promote Lidl's fresh offering.
Great moments become great memories. And for children, the most extraordinary moments often become the most extraordinary dreams.
This year, Walibi will open the new Exotic World with the eye-catching Tiki-Waka as the new family funcoaster. BBDO has prepared a teasing campaign to enthuse Belgians about the new attractions.
How do you create awareness for the underestimated Parkinson’s disease AND give patients the therapy they need?
Lidl and BBDO wish you unforgettable holidays with a tribute to the real holiday experience.
In true “more than a magazine” spirit, we went all out to inspire women during the Christmas period.
The New Year starts with a bang! Studio 100 TV moves to Proximus TV. The arrival of this children’s channel is a charming gift for the customers of Proximus TV.
A romantic love story to the tunes of Umberto Tozzi
Parking... it’s often a pain in the a**. Belgians spend an inordinate amount of time looking for parking spots. If you drive a smart, that's no longer a problem
So you think that if you pay more, things will be better? Tune in to our campaign to discover that's not true
‘Cinema reimagined’ is Cinema reinvigorated. How we branded a whole new cinema experience.
Have a listen, then have a valium.
Imagine what you could do with more free time. Or even better: let us imagine it for you.
A radio campaign that reminds people of just how low the prices at Decathlon are.
It’s the little things that often make for the warmest moments. Even with the new aluminium capsules, you’ll find the same warmth you already know so well.
Two new tv commercials to illustrate the difference between 'what we type' and 'what we say'. Always close
A brand new image campaign with a strong focus on recognisable day to day situations and inbound mechanics.
This horrible campaign to promote the renewed BTOB Awards appeared in print, Vespasius displays and banners.
To promote Q2’s new festival program ‘At The Festivals’, BBDO went for an epic dive into the couch.
In this new campaign for Vandemoortele, we show that when you welcome someone you love in your home, you'll want to make an extra effort.
Bad luck is all-in. Fortunately, Ethias is too. We'll show you in this chaotic 30 second commercial
Two new tv commercials to illustrate the difference between 'what we type' and 'what we say'. Always close
A new season of the much talked-about TV series - Peking Express - is the highlight of Q2’s springtime schedule.
Unpaid bills, a campaign for JC Decaux
Belgian Mountains, a campaign for the BOIC
Beerstorming is a micro brewery in Brussels. You're invited to start your own brewing project.
How do you position William Lawson’s as a brand that stands for full blown naked confidence?
How do you strengthen the Lidl brand as a fresh discounter and amplify its sponsorship with Tomorrowland?
How do you get HR managers to consider your brand and generate leads for your HR service company?
How BBDO showed the world there is a vast offering of Senseo® pads and machines you can choose from.
Pearle, promoting couple sales to singles
The National Cry for Help, a campaign for the Child Poverty Fund
VIER, stalker viewed your profile
Douwe Egberts, The third cup
JC Decaux, Personal Billboards
Falling purchasing power has far-reaching consequences for Belgian consumers. How should brands respond?
CEO Barbara Vangheluwe and CD Antoinette Ribas tell you all about our newest campaign for Creative Belgium #OpenToChange.
BBDO Belgium brings a familiar face and a strong reference back to the sector. Barbara Vangheluwe is no stranger to the world of communications
BBDO Belgium, agency of the year at the Media Marketing Awards 2020 and also agency of the year at Creative Belgium, has chosen the successors to Sebastien De Valck and Arnaud Pitz.
BBDO is giving three graduates the chance to get practical job experience in the world of digital marketing
CEO and two creative directors leave the agency.
This year, Creative Belgium awarded BBDO with 1 Grand Prix for Good, 6 Gold, 8 Silver, 6 Bronze, and the title of Agency of the Year.
Online behavior changes all the time. To make sense of your digital media channels, you have to analyze them continuously. Just like a football manager would do.
Many advertisers still launch their digital campaigns through traditional media agencies. Much to their own loss: to integrate medium and message is to boost efficiency and impact.
How to communicate in COVID-19 times? We compiled this checklist based on the many COVID-19 conversations we had with our clients. Feel free to use it.
Most marketing managers don’t think the world of podcasts, yet. And yes, that's a shame.
Some things you better leave to professionals. To specialists. To experts. And that's no different for content and copy.
Storytelling has proven its value in content. Time for something new. Enter: storydoing.
Thanks to a new way of working even our creatives are talking data and business.
You’ve just spent a whole lot of money on your new website. Now, monitor its performance with these free tools.
More and more, we put our faith and believes in statistics. But beware: statistics cannot make precise what isn’t precise.
What are the most common misconceptions that lead marketers to the wrong social media strategy?
A superior customer experience reduces churn, and boosts acquisition through referrals, word of mouth and customer reviews. In this article you’ll learn 3 ways of improving your physical customer experience.
A guided tour guide around the digital landscape of Facebook, search advertising, display, and all other digital channels.
As an online marketer you need to establish your goals and define your KPIs (Key Performance Indicators) before executing your campaigns. But which KPIs are important? And which should you track and try to improve?