Cookie Policy


At BBDO, we are committed to protecting personal information and privacy. We believe it is
important to make our services transparent, personal and reliable. That is why we have
developed a Cookie Policy that sets out why and how we use cookies. We invite you to
familiarize yourself with our Cookie Policy.

When is our Cookie Policy applicable?

This Cookie Policy applies to the websites of BBDO Belgium NV and its subsidiaries VVL
BBDO, Engage BBDO and Proximity BBDO ( and any subdomains) that target
the Belgian market and that use cookies or similar technology.  

What are cookies?

Cookies are small text files that your browser places on your computer or mobile device.
Cookies support your browser during your visit to our website.
There are different types of cookies, ranging from the ones that remember your language
preference to the ones used for advertising purposes. We use cookies for various different
purposes. Some cookies are session cookies and only remain active for as long as your
browser is open; others are permanent cookies and they remain stored on your computer
for a longer period. Cookies cannot collect any data stored on your computer.

Why do we use cookies? 

Cookies allow us to improve our website. For example, cookies remember which browser
you use. They also remember your preferences, such as language and region, which are
stored by default for when you return to the website. Cookies also allow you to review
pages and to send comment forms. We believe that the cookies we use improve your user
experience when you visit our website.

What types of cookies do we use?

  1. We use the following types of cookies:
    Essential cookies: these cookies are indispensable for the operation of our website.
  2. Functionality cookies: these cookies remember your preferences for a website, such as preferred language, user name or shopping basket.
  3. Performance cookies: these cookies record user information for websites and apps
    at a non-personal level and are used to collect analytical and performance
    measurement data, such as the number of visitors and which pages are visited most
    frequently. These cookies include Google Analytics (see also below).
  4. Targeting or advertising cookies: these ones are used to collect information about
    browser habits and can be used to adjust advertising and marketing. These are
    usually cookies from external parties (see 6 below).

We will ask for your consent before using cookies by means of a ‘cookie bar’:


Which cookies do we use?

In the cookie bar, under ‘Manage Cookie Settings’, you will find the different types of cookies and purposes.

This is the most up-to-date list of cookies:

The above list will be regularly updated, but we cannot guarantee it is complete.

Do we use third-party cookies?

Our website uses cookies from third parties, such as Facebook, Twitter, LinkedIn, Google
and YouTube. These third parties may be able to view your use of BBDO’s website. For
example, if you click on the social media links (e.g. 'share'), specific personal details (such as
your name and the fact that you are interested in our products) will also be visible to the
social media provider and to visitors of your personal social media page.

The use of social media websites is governed by the conditions of the social media platform
(including the privacy policy). This Cookie Policy does not apply to the use of such social
media websites. You can access the BBDO Privacy policy for more information about the
way in which we handle your personal information, including in relation to social media

We want to be transparent and inform you of the third-party cookies that may be placed
while visiting our website. Here is the latest list of cookies for each third party:


This website uses the Facebook Conversion Tracking Pixel and Facebook’s Custom Audience
Pixel services. This allows us to track the activity of users visiting the website through an
advert on Facebook. It allows us to measure the efficiency of our adverts. The data collected
is anonymous. This means that we do not receive individual user information from
Facebook. The data is nevertheless stored and processed by Facebook. Facebook can link
the data to your Facebook account and use the information for its own advertising
purposes, in conformity with Facebook’s Data Policy: . The Facebook Conversion Tracking allows Facebook
and its partners to show you adverts outside Facebook. A cookie is placed on your computer
for that purpose.
Click here to manage your advertising preferences on Facebook:

Twitter and LinkedIn

Our website includes buttons enabling you to share web pages on social networks such as Facebook (see above), Twitter and LinkedIn. These buttons place cookies. The buttons operate by means of pieces of code originating from the social networks themselves. We have no influence over them. Be sure to read the privacy statement of these networks (which may change regularly) to find out what they do with the (personal) information that is obtained through these cookies: 


This website uses Google’s remarketing technology. It enables users who previously visited the website and expressed an interest in our products to see targeted advertising on websites of the Google Partner network. In the same manner, adverts can be shown to other people who are similar to the users of this website. Cookies are used for this purpose. The information generated by cookies about the use of the website is forwarded to the Google servers in the United States. If an IP address is sent at all, it is only the last three digits. The conduct of users on the website can be analyzed through cookies and then used for targeted recommendations of products and advertising based on the user’s interests.

If you prefer not to see targeted advertising, you can disable the cookies that Google uses for that purpose on this website:

Google’s personal data protection policy is independent from BBDO. We cannot be held responsible or liable for its policy and procedures. Please acquaint yourself with Google’s privacy statement before using our website (

Google Analytics is a web analytics service offered by Google Inc. (Google). Google Analytics uses cookies to analyze how visitors use the website. Google uses the collected statistical information to grant BBDO an insight into how visitors use the website. More information about Google Analytics can be found here: 


These cookies, used by YouTube, ensure that users can watch YouTube videos hosted by YouTube on the website.

The cookies are set via the embedded videos. They only record anonymous data, for example, how often a video is played and which buttons of the player are used.

For more information, please see YouTube’s general Privacy Policy: 

The above list will be regularly updated, but we cannot guarantee it is complete.