articles

6 minutespublished on 26/06/2023

BBDO Belgium enters new era with 'The power of do'

BBDO Belgium launches a new brand manifesto: The Power of Do. The agency is a firm believer that doing is key to creating effectiveness.

published on 10/03/2023

BBDO Belgium scores high in renowned WARC Rankings

This week, the 'Creative 100' of the WARC Rankings 2023 were announced.

published on 21/02/2023

When a country and its people become 'unavailable'

A conversation with the creative minds behind BBDO's new campaign for Rode Kruis-Vlaanderen.

published on 13/12/2022

How the current crisis is transforming consumer behaviour

Falling purchasing power has far-reaching consequences for Belgian consumers. How should brands respond?

published on 12/12/2022

#OpenToChange: 'We need more representation'

CEO Barbara Vangheluwe and CD Antoinette Ribas tell you all about our newest campaign for Creative Belgium #OpenToChange.

6 minutespublished on 31/01/2022

BBDO focuses on growth: Barbara Vangheluwe becomes new CEO

BBDO Belgium brings a familiar face and a strong reference back to the sector. Barbara Vangheluwe is no stranger to the world of communications

6 minutespublished on 29/07/2021

BBDO presents: The Digital Farm

BBDO is giving three graduates the chance to get practical job experience in the world of digital marketing

6 minutespublished on 16/09/2020

CB Awards 2020: BBDO, 100% Agency of the Year

This year, Creative Belgium awarded BBDO with 1 Grand Prix for Good, 6 Gold, 8 Silver, 6 Bronze, and the title of Agency of the Year.

4 minutespublished on 03/04/2020

Attribution modelling: which of your digital channels scores the goals?

Online behavior changes all the time. To make sense of your digital media channels, you have to analyze them continuously. Just like a football manager would do.

4 minutespublished on 27/03/2020

Why integrated agencies do smarter media planning and buying

Many advertisers still launch their digital campaigns through traditional media agencies. Much to their own loss: to integrate medium and message is to boost efficiency and impact.

6 minutespublished on 19/03/2020

How to communicate in COVID-19 times: a checklist

How to communicate in COVID-19 times? We compiled this checklist based on the many COVID-19 conversations we had with our clients. Feel free to use it.

8 minutespublished on 23/01/2020

Is there a future for podcasting in advertising?

Most marketing managers don’t think the world of podcasts, yet. And yes, that's a shame.

3 minutespublished on 23/01/2020

This is why your brand deserves excellent content

Some things you better leave to professionals. To specialists. To experts. And that's no different for content and copy.

6 minutespublished on 23/01/2020

Storytelling 2.0: how to put your brand more firmly on the market with storydoing

Storytelling has proven its value in content. Time for something new. Enter: storydoing.

6 minutespublished on 23/05/2019

BBDO WORKS: this is how we got our creatives to talk data

Thanks to a new way of working even our creatives are talking data and business.

6 minutespublished on 07/05/2019

So your new website is live? Great! Now what?

You’ve just spent a whole lot of money on your new website. Now, monitor its performance with these free tools.

3 minutespublished on 30/04/2019

Fake news or not? 6 questions to ask yourself when reading statistics

More and more, we put our faith and believes in statistics. But beware: statistics cannot make precise what isn’t precise.

12 minutespublished on 30/04/2019

Why so many social media strategies are flawed

What are the most common misconceptions that lead marketers to the wrong social media strategy?

6 minutespublished on 25/04/2019

3 quick ways to improve your customer experience

A superior customer experience reduces churn, and boosts acquisition through referrals, word of mouth and customer reviews. In this article you’ll learn 3 ways of improving your physical customer experience.

9 minutespublished on 25/04/2019

5 musts to improve your digital campaign performance

A guided tour guide around the digital landscape of Facebook, search advertising, display, and all other digital channels.

9 minutespublished on 23/04/2019

Top 3 KPIs online marketers can’t ignore anymore

As an online marketer you need to establish your goals and define your KPIs (Key Performance Indicators) before executing your campaigns. But which KPIs are important? And which should you track and try to improve?