How do you raise awareness about the importance of recycling your fridge? If only we could sneak into people’s fridges… Wait, what? 

Reason
The CO2 emissions of driving a car for 7.500 km equals the pollution created by just one badly recycled fridge. That is a disaster for the climate. We wanted to raise awareness about this issue by calling upon Belgians to always bring their old fridge to an official Recupel recycling partner.

Emotion
A TV commercial might do the trick, although chances are you are looking for a snack in the fridge when it airs. That is why we decided to sneak into people’s fridges with a new medium: our own sauce brand. Do not be an ‘anda-loser’ but be ‘mayo-nice’ to the environment. Every time people open their fridge – and that is a lot – they will be reminded to recycle their fridge correctly, once its time has come.