Every gift has a story to tell: an intention, a surprise, a memory waiting to be created. This year, INNO celebrates that magic with a campaign where first names replace the needles on the Christmas tree, reminding us that there’s a gift for everyone, and that at Christmas, everyone deserves their own story. 

The campaign unfolds across shop windows, always spectacular at this time of year, and continues in stores with a series of displays and digital materials that extend the magic outside the shops. It’s a Christmas where the real magic lies hidden in every gift we give. And in every story it tells.