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La William goes 100% digital to prove the universe wrong

Written by BBDO Belgium Team | Apr 3, 2019 9:18:00 AM

Your beloved ‘Andalouse’? It wouldn’t even exist if it wasn’t for La William, who launched it over 40 years ago.

To promote this delicious sauce with a maximum impact while respecting the budget, we addressed our client’s innovative spirit to go for a fully digital campaign.

Based on the universal statement that ‘hunger is the best sauce’, we created a social media campaign that highlights authenticity and craftsmanship, to prove the universe wrong!

So, make sure to have food and La William Andalouse close at hand when you’re done watching our mouthwatering Facebook videos and Instagram stories …

Because hunger is the best sauce … next to La William Andalouse.