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National Lottery

Make it Ca$h

BBDO Belgium launches a bold new campaign for CA$H, the scratch card game with a €1,000,000 top prize.

By reinforcing its brand positioning, the campaign dives into a world where the ordinary becomes extraordinary. A wedding turns into a spectacular show, a quiet getaway becomes a grand adventure… each scenario highlights the incredible possibilities that CA$H can unlock

TVC 20”

Social 10” - Fitness

Social 10” - Drum

Radio 30” - Safari

Radio 30” - Run

WORK

Kids Unplugged

National Lottery

Make it Ca$h

Port Of Antwerp-Bruges

Manifesto

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Remember that text from your ex you never answered? Well, … we don’t do that. We’ve all been heartbroken by an unanswered message one too many times. We promise to answer every call or email. Even from your ex. But we prefer business inquiries. So, if you have one? Shoot, contact our CEO, he loves answering emails.