Family life, it’s full of challenges, big and small, every single day. But when you shop at Lidl, you’ve got everything you need to take them on. That’s the starting point of the new campaign platform BBDO created for Lidl. 

Because the Lidl shopper just sees life a little differently. Feel like experimenting? Cooking up a feast for a surprise crowd of hungry kids (and their famous coach)? Or impressing your critical mother-in-law with a star-worthy dinner? With Lidl, you can handle the beautiful chaos of everyday life like a pro. 

In other words: “Da lukt, ‘k heb Lidl!” 

As the first campaign rollout, BBDO created a new TV and online video campaign featuring two standout spots.