As a cooperative company, P&V decides to swim against the current by putting its advisors at the center of the customer experience. They are not just names in a brochure, but people of flesh and blood, who know their customers personally and support them in all aspects of their lives.

Based on that insight, we launched a new campaign in which we follow the adventures of Pascal, one of P&V's 400 advisors. Pascal is like you and me and leads a normal life, with ups and downs, with pleasant and less pleasant surprises. And that’s why he is the right person to offer us insurance solutions tailored to our needs. Because P&V advisors are “Assureurs mais humains avant tout” / “Verzekeraars maar bovenal mensen”. So, no story is too crazy for the P&V advisors, and they will listen with attention and empathy.

“We are extremely proud of this campaign and the new slogan of the P&V brand. Proud, because the slogan is directly inspired by our advisors. By listening to them and observing how they interact with their customers on a daily basis. It is not just a baseline, but it’s our reality, and a strong asset of our network. This campaign was inspired by them and is completely dedicated to them,” says Thierry Ballas, Head of Marketing Communication P&V Group.

The campaign runs on TV, cinema and digital media. P&V will be present continuously from March to December.

But enough talking: time to dive into Pascal's first adventure. In this first episode we see how Pascal finds his house flooded after a holiday at the sea. And it looks quite spectacular, so we'll let you discover it for yourself.