The Flemish Parkinson’s association wanted to campaign for a better awareness of the underestimated Parkinson’s disease. Patients – 10% of the estimated 65.000 are under 50 – have to cope with social consequences, such as job loss and isolation. On top of symptoms like the gradual loss of fine motor skills.
More than awareness, patients need therapy. Research shows writing on a daily basis slows down the loss of these skills. We combined an awareness campaign with a writing therapy. We invited people to send their personal text messages to their loved ones via dothewritething.be. Forty patients handwrote those messages on a beautiful card.
On the back of the card the patients signed a powerful call to action that made people aware of Parkinson’s consequences: help us with our writing therapy and send a card too. That way we activated receivers to become senders in return. The postcards created a high impact in thousands of letterboxes.