BBDO and Douwe Egberts launched a new campaign to create an environment to have all kinds of conversations, and the emotions they evoke. For the shared moments full of laughter and sweet memories and the hardest conversations and spirited discussions.

Because we all have something to share. And whether that is a beautiful story, a compliment, a confession, or an apology… with a cup of Douwe Egberts coffee it’s a little bit easier to have a heart-to-heart conversation with the people we love.

That is why we decided to revive the well-known baseline “There is some Douwe Egberts in the air” with an extra layer of emotion. Because when the scent of Douwe Egberts fills the air, it automatically fills it with love, with the courage to be your true self, with acceptance, understanding… and all those other things that are part of life and living together.

Throughout the whole year, different themes will be highlighted within this campaign on posters, digital out-of-home, and on social media.