Win For Life is all about repetition: winning a fixed amount of money, every month or every year for the rest of your life is a dream for a lot of people. In the new TVC, radio, online video’s and OOH’s the rebellious ‘Win For Life’-parrot encourages people to do the things they love over and over again. A stroll in the city? A trip to paradise? Going to festivals on repeat? ... It’s all possible with Win For Life.

With its unique visual style and a song that makes your head bob, this campaign will pop-out in all kind of media until the beginning of summer.