People tend to have no idea what they are capable of. We all have a quite impressive skill set, even if you’re not aware of it. And with the right guidance, coaching and support from VDAB, you can easily turn those skills into a (new) job.

Because even if you have your doubts about your professional direction, with VDAB you have a wide range of possibilities to find your career path. And that range is exactly what we show in the TV commercials for this campaign. The viewer is guided through the many different options they have, without losing overview.

The campaign targets people who are currently not professionally active. We tailored four distinct stories to four different subgroups within that target audience. The campaign came to life on TV, in movie theatres, on radio, social and OOH.