A good reason to re-open the ‘what people say, what people mean’ creative umbrella. After light-hearted stories about the stronger network at festivals (do you want to come to my hotspot?) and roaming (granny’s empty message), BBDO and Proximus are really playing the emotion card. Their new TV campaign goes on air from August 21st. It promotes Tuttimus as the Proximus all-in pack that people can put together as they wish. And who knows? Get a little closer to the love of their life or extended family.