BBDO and Proximus are getting even closer to you. This time with Tuttimus

Two new tv commercials to illustrate the difference between 'what we type' and 'what we say'. Always close

A good reason to re-open the ‘what people say, what people mean’ creative umbrella. After light-hearted stories about the stronger network at festivals (do you want to come to my hotspot?) and roaming (granny’s empty message), BBDO and Proximus are really playing the emotion card. Their new TV campaign goes on air from August 21st. It promotes Tuttimus as the Proximus all-in pack that people can put together as they wish. And who knows? Get a little closer to the love of their life or extended family.


  • Strategy

    Sofie Verstreken

  • Creative director

    Jan Dejonghe
    Arnaud Pitz
    Sebastien De Valck

  • Copywriter

    Sarah Huysmans

  • Art Director

    Jasper Verleije

  • Account handling

    Nathalie Lemmer
    Audrey Semal
    Aurélie Thollebeek

  • TV Production

    Renée Vermeiren
    Patricia Van De Kerckhove

  • Editor

    Neil Skeit

  • Third parties