Walibi and BBDO fear the night

Walibi celebrates Halloween with the slogan "Enjoy the day... Fear the night".

The event, which was awarded Best Halloween Event in Belgium, got redesigned by BBDO. This Halloween, Walibi gets taken over by 250 monsters, 7 haunted houses, a show with Aaron Crow (from America's Got Talent) and stunning fireworks. Frightening fun for all ages! Well, until 6 PM, at least. That’s when the creeps kick their chainsaws into high gear.

Warning: only for real daredevils...

BBDO came up with a graphic campaign that appeals to the viewer’s imagination. It portrays the event in a mysterious and intriguing way. The campaign visual is a frightening skull, subtly shaped by the iconic W of Walibi. The campaign can be seen in outdoor, on social media, in the Anderlecht football stadium... And it can be heard too: a radio spot creates the same mysterious mood.



  • Strategy

    Samuel Eggermont
    Sofie Verstreken
    Jesse Donkor

  • Creative Director

    Klaartje Galle

  • Art Direction & Design

    Eric Leurquin
    Frank Schouwaerts

  • Copywriting

    Gregory Verheyleweghen
    Frederik Clarysse
    Michiel Baeten

  • Account Team

    Isabel Peeters
    Lore Desmet
    Line Martens

  • Radio & TV Producer

    Nicolas Van Poeck
    Renée Vermeire
    Patricia Van De Kerckhove

  • Print Producer

    Hans Bos

  • Online Editor

    Dejvi Vandeveire

  • Sound Design

    Mathieu Schots

  • Social

    Ellen Potoms

  • Final Art

    Tom Nackaerts
    Daniela Simons
    Ilse De Goeyse
    Petra Saelens
    David Vanderbist
    Rob Goovaerts