Ever wonder whether language experts will become obsolete? Spoiler alert: they won't. But KU Leuven, a beacon of linguistic expertise, proved this point in the most unconventional way possible. By taking Copilot's own answer to this question and transforming it into a towering billboard in the heart of Brussels, they created a conversation about the future of language studies. A conversation that's impossible to ignore. Brussels, where KU Leuven recently renewed its Applied Linguistics programme, was the perfect stage for this debate. Because sometimes the best argument for human intellect comes straight from the machine.