Toyota
Relaaax, it's Toyota
Choosing a car shouldn't mean choosing between peace of mind and staying within budget. But with Toyota, you get both. Whether you're drawn to electric innovation or hybrid efficiency, every model comes with the same promise: confident, stress-free driving. It's not just about the car—it's about the journey and the mindset that comes with it.
The campaign brings this philosophy to life with a jingle that's impossible to forget: "Relaaax, 't is Toyota." Wrapped in 30-second TV spots and radio stories filled with familiar road moments, the message is clear and simple. You're not just buying a vehicle. You're buying 10 years of dedicated service, a rock-solid warranty, and direct savings that actually make a difference. That's the Toyota way. That's Relaaax.
Credits:
- Client : Toyota Belgium
- Marketing & CX Director : Toyota Belgium
- Head of Customer Conquest & Marcom : Mehdi Sel
- Campaign Manager : Emmanuelle Luque
- Agency : BBDO Belgium
- Chief Creative Officer : Kwint De Meyer
- CD : Jesse Vanophalvens
- Creation : Ivo Mertens, Henri Verhaegen, Simon Detournay, Célestin Metens
- Copy NL : Thomas De Boeck
- Business Unit Director : Alice Stadion
- Account Director : Gaëlle D’Haese
- Account Executive : Julie Cardinael
- Strategie : Sofie Verstreken & Victoria Van Wymeersch
- Production Company : Make
- Post Producer : Gaelle Haesaert, Alexandra Meese
- Montage : Anton Ceuppens
- Sound Engineer : Mathieu Schots
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