The event, which was awarded Best Halloween Event in Belgium, got redesigned by BBDO. This Halloween, Walibi gets taken over by 250 monsters, 7 haunted houses, a show with Aaron Crow (from America's Got Talent) and stunning fireworks. Frightening fun for all ages! Well, until 6 PM, at least. That’s when the creeps kick their chainsaws into high gear.
Warning: only for real daredevils...
BBDO came up with a graphic campaign that appeals to the viewer’s imagination. It portrays the event in a mysterious and intriguing way. The campaign visual is a frightening skull, subtly shaped by the iconic W of Walibi. The campaign can be seen in outdoor, on social media, in the Anderlecht football stadium... And it can be heard too: a radio spot creates the same mysterious mood.