Credendo
When you export, we support.
Exporting can open doors to new opportunities — and expose businesses to unfamiliar risks. With Credendo Export Finance Solutions, BBDO turned that tension into a striking campaign: familiar export products hidden beneath packaging that looks ready to travel, with one reassuring message underneath it all: “When you export, we support.”
The campaign brings Credendo’s promise to life across digital media, large-format displays at Brussels Airport and radio. In the radio spot, the familiar sound of breaking international news takes on a new meaning, transforming uncertainty into reassurance — and showing how Credendo helps businesses turn risks abroad into opportunities ahead.
Credits:
- Client: Nabil Jijakli, Hélène Leto
- Commercieel team: Bram De Vidts, Alexander Neesen
- CD: Jesse Vanophalvens
- Creatie: Jean-Marc Wachsmann, Charles-Elie Chauvaux
- Strategie: Karel Lovenich
- Performance media: Romain Roland
- Design: Tuan Phan
- Productie: Make
