Scheldestraat /
Rue de l’Escaut 122
1080 Brussels, Belgium

T. +32 2 421 22 00
info@bbdo.be

Spring starts with you and Libelle

We created a TVC that shows Libelle is so much more than just a magazine, and showcase all it’s other sources of inspiration.

Tips to bring spring into your interior or get your garden spring ready come from the ‘Groenkalender’ that is distributed with the magazine. The clothing spring collection from e5, and the recipes and tabeldecoration from libelle-lekker.be.
The commercial shows the story of a conspiracy between mother and daughters getting ready for spring on a typical rainy day. The father of the household doesn’t really get it until the next day when he opens up the window to see that spring has arrived.

This campaign is being enforced online by a number of spin-offs on Facebook, Instagram and Youtube, and directs every target group directly to the online-platforms of Libelle.

TV commercial

Spinoffs

Credits

Creative director Klaartje Galle
Creative director Klaartje Galle
Creative team Frederik Clarysse & Gertjan Desmet
Account handling Isabel Peeters, Lore Desmet & Axelle Cannaert
Digital & Social strategist Jesse Doncker
Social Thomas Jossa & Paulien De Clercq
Agency production Renée Vermeire & Patricia Van De Kerckhove
Editing director Neil Skeet
Design Davy Dooms
Third parties Raygun & Geronimo