BBDO Belgium scores high in renowned WARC Rankings

This week, the 'Creative 100' of the WARC Rankings 2023 were announced.


In this prestigious list BBDO Belgium finds itself higher up than any other Belgian agency. The Breakaway for Decathlon lands in fourth place among the best European campaigns. 

 'Celebrating excellence in creativity, media and effectiveness.’ That’s how WARC describes its mission. They track the world's most prestigious creativity, media and effectiveness awards and then rank the campaigns and companies that win the most. This week they announced their rankings for Creativity, and BBDO Belgium came out as one of the top players. Their rankings for ‘Media’ and ‘Effectiveness’ will follow next week. 

Among the best in Europe

Since Cannes 2022, BBDO Belgium brought home one award after the other for The Breakaway. That winning streak now translates into an impressive score within WARC's Creative 100. In the list of best European campaigns, only three campaigns do better than The Breakaway. IN the worldwide ranking the campaign comes in 11th place. 

Top 10 WARC Creative Europe

#1 Vice Unfiltered History Tour – Dentsu Creative (#2 in the world)
#2 Vienna Tourist Board Vienna Strips on Only Fans – Jung van Matt Donau (#5 in the world)
#3 Dove Reverse Selfie – Ogilvy (#9 in the world)
#4 Decathlon The Breakaway – BBDO Belgium (#11 in the world)
#5 Distance Outlaw Runners – BTEC Paris (#13 in the world)
#6 Kiyan Prince Foundation Love Live the Prince – House 337 (#16 in the world)
#7 Heineken The Night is Young – Publicis Milan (#20 in the world)
#8 C4 Super.Human – Channel 4 (#21 in the world)
#9 Burger King Even More Confusing Times – DAVID Madrid (#22 in the world)
#10 Swedish Food Eat a Swede – McCann Stockholm (#23 in the world)

The agencies themselves are also given a score based on their performance in the past year. In that ranking, BBDO Belgium takes the 14th place. On a global level, the agency came in 37th.

Written by BBDO Belgium Team, We create effectiveness