BBDO wants to do what's right for Lampiris

Is an electric car good for the environment, or not at all? To use less energy, can I replace all my light bulbs with energy-saving ones, but leave them on all night in the children's room?

We don't know, we don't know anymore, we are lost! 
But what we do know is we all want to do what's right.

Lampiris’s ambition is to help people use less and better energy because they are convinced that everyone wants to do well. On the other hand, consumers are inundated with information, which leads to more questions than answers…

And this is where BBDO steps in.

With this new campaign, Lampiris wants to talk to consumers about their raison d'être. The campaign highlights all dilemmas that block us and Lampiris’s response: energy that is always green, and simple solutions to consume less and better.

This positioning is reflected in a new baseline: "We hebben allemaal het beste voor / On a tous envie de bien faire". With their simple, pragmatic solutions, Lampiris helps consumers make the right choice every day. How? By eliminating tricky environmental dilemmas, such as whether an electric car is good for the environment despite its batteries.

To tell this new story, Lampiris and BBDO opted to launch a campaign on television, with rather unusual formats, including a 60" TVC, but also a daily press and online section with an extensive digital campaign (social, display and native).

The soundtrack for this campaign is Michel Fugain's famous song “Fais comme l'oiseau”. With its lyrics and melody, the song perfectly captures consumer sentiment and at the same time translates their desire to contribute to a better world.


  • Client


  • Contacts

    Marc Bensadoun
    Anne-Françoise Degryck
    Peter Coun
    Dirk Biesmans
    Laura Walckiers
    Nicolas Boogaerts

  • CD

    Jan Dejonghe
    Arnaud Pitz

  • Creation

    Vincent De Roose
    Benoit Hilson
    Gilles André
    Ariane Floderer
    Vincent Abrams
    Thibault Jacobs

  • CCO

    Eva De Gendt

  • Account team

    Lore Desmet
    Pauline Verboomen
    Alice Platteau
    Gill Cauwenberg
    Janne Aerts

  • Head of Copy

    Debby De Ridder

  • Copy FR

    Siglinda Paquay

  • Head of Design

    Eric Leurquin

  • Design

    Piet Boeykens

  • Head of RTV

    Patricia Van De Kerckhove

  • RTV Producer

    Renée Vermeire

  • Strategy

    Jesse Donkor
    Sofie Verstreken
    Kim Leunen

  • Production

    Renée Vermeire

  • Film production company


  • Executive producer

    Bert Brulez

  • Producer

    Cho Kuo

  • Post producer

    Hervé Closset

  • Director


  • Editor

    Patrice Gautot

  • Grading

    Kene Illeghems

  • BBDO Sound production

    Mathieu Schots
    Eva Segers

  • Music


  • PR


  • Media Agency