But not enough to kill the passion of the Belgian supporters.
This year, the supporters of the Red Devils will be more than ever ready to go all the way for the long-awaited victory. And to be as prepared as possible, Jupiler and BBDO created Jupiler RED: a red beer with the same taste as a traditional lager. The color of this limited edition beer, brewed with the passion of the Red Devils, was validated in Jupille by Roberto Martinez himself.
At the same time, Jupiler connects all supporters through a commercial with a message of hope, of resurrection, to leave all troubles behind, and to focus on the future and all the moments that we will celebrate together.
Tous ensemble! the supporters shout.
Tous ensemble, we're all RED INSIDE!
Tous ensemble we will soon reunite with a Jupiler in hand to drink to the dedication of the Red Devils.